In writing for your business, motivating your audience with your sacred words is about sharing information that they are searching for. It’s not about the hype. It’s not about the quick fix. It’s about being honest, authentic, and in integrity with what you have to offer. Your writing is aligned and coherent with the pillars of your business.
You know and fully understand...
The features, advantages, and benefits of your product’s or service’s
You’re able to put into words the reasons your products or services are best for your audience based on the added value it provides. The key to success is for you to fully understand all the features, advantages, and benefits of what you offer. Then, you can convey this to your audience and connect with them where they are.
How you have improved on what is already out in the world
To write compelling copy, you need to know what differentiates your product or service from everyone else out there. I don’t look at this as competition, because theirs room for everyone, but how do you stand out from the crowd. For example, there are a lot of book coaches, but I specifically want to talk with healers, artists, writers, and magic makers. This is what sets me apart.
Take the time to know and understand your audience. Here are some things to know: gender, age, income, interests, what they are struggling with, what challenges them, and where they are looking for solutions.
Convey what’s in it for your audience
Your customers and clients need to clearly see how your product or service will help them by making their lives easier, making them feel better, helping them save money, or helping them save time.
Focus on your audience
Be aware of how you’re addressing your audience in your writing. Write copy that speaks to your audience and not at them—and not about you.The majority of your copy should be written in second person.
For example, “Through our first-rate book witching, we can help create your book in six months.” or “You can your book in your hands in six months. While the first copy focuses on the business, the second example focuses on client and speaks directly to them. It’s more personal and effective.
Get to the point
Keep it simple! It’s super-important to get to the point in your copy, or you’ll lose your audience. Effective copy tells your audience what they need to know, how to contact you if they have a question, and how to make a purchase, not a word more. All copy should include a call-to-action. What do you want your audience to do?
Get your needs and desires met
Before you write copy for your business, understand your goals. What do you want to get in return for your hard work? What is enough for you? Please understand: You get to want what you want.
Proofread everything, but don't get hung up on perfection
I can’t stress enough how important it is to proofread your writing. If you allow grammatical or spelling errors that make your writing difficult to read, you’ll lose credibility. Customers translate carelessness into unprofessional products and services. Professional businesses produce quality content, which means their copy has been
proofread over and over and is mostly error free. Accidents and typos happen, correct them as soon as possible.