What the Heck is the Landscape of Content Marketing?



Content Marketing is all about...well...the content you create, publish for, and distribute to your audience. It's a great way to attract attention, generate leads, expand your customer base, and engage with potential customers. The map to your content marketing landscape can help you determine your planning and strategy for getting your content in the hands of your audience.


I can see the eye rolling from here. Marketing is one of those things that no one really likes, but feels like a necessary evil. Let’s make it fun and explore the marketing landscape.


Explore your landscape further by taking a hedge ride. Drop into liminal space and ask your business advisors to show you the landscape for your own brand of marketing.


Let's take a look at the landscape.

Audience Island

This island sits in the middle of the great Poor Me Sea. The island is filled with people who have a problem, challenge, or struggle. They don’t know how to get off the island, but they know there is a solution. You’ll find your audience roaming the beaches, deserts, city, and forests looking for the answer to meet their needs.

Social Media City

This booming metropolis is where all the cool people hang out. The people of Audience Island show up here looking for answers to their problems, challenges, and struggles. It’s a great place to meet these people, if you’re looking for someone to talk to about a specific solution you’ve find. Social Media City also has a drawback in that it sucks you in, takes up your precious time, and sometimes you’ll run into the Gremlins like Comparison.

About Me Bay

Many people don’t like going here, because the reflections are honest, and there is a strong sense of vulnerability. However, there are some wonderful elements to be discovered about y