Typography is the visual arrangement of type. It’s critically important to make your content easy to read and visually appealing. The choices relate to your book’s layout, color scheme, font choice, and typeface will decide the difference between a good and poor design.
Type = shape and style of the letters, organized into a set based on the alphabet, numbers, and punctuation
Font = a complete set of alphabetic and numeric characters with the same design ethos.
Many people think that typography is about font and color, but there is much more to it than meets the eye. There are benefits to using the right typeface for your sacred work.
First, it attracts the reader’s attention and conveys a certain mood or feeling. This influences the reader’s concentration, interest level, and willingness to continue reading.
Second, visually appealing fonts promote communication and audience engagement and establish your content's importance and functions, such as using separate typefaces for headers, paragraphs, and bullet points.
When it comes to book design, the right typefaces helps create harmony, continuity, and simplicity. Finally, for self-publishing rebels who regularly communicate with their audience, the fonts used establish and build brand recognition.
Here are 5 Tricks to Create Professional Typography like magic:
1. Choose smart pairings. Typeface pairings can make your design really dynamic, or using too many fonts turns everything into a distraction. Your audience can also get confused as to which elements are the most important. Here are a couple:
2. Prioritize Readability. Whatever you design, be it website or book, make sure people can easily read it. Avoid:
Dark text on a dark background
Small font over a high-contrast image
Script font used for body copy
Don’t let your efforts go to waste. Your audience must be able to read your text. It’s okay to work with System fonts. Times New Roman can look great. A system font that is a little dull is better than one that is unreadable.
3. Quotations marks vs. inch marks. Use curly quotation marks or smart quotes and apostrophes, not straight ones. Straight quote marks indicate measurement.
4. Spacing after period. Put only one space between sentences.
5. Know your fonts. A Serif font has little tails. Sans-serif fonts don't have the tails.
If you would like to learn more about typography for book layout so you can DIY your self-publishing like a PRO, join me for Self-Publishing DIY: Cover and Book Layout Design.