Evergreen content cuts through the noise and delivers long-term results. It stays “fresh” for your audience over a long period of time. Since all online content is not sustainable; your evergreen content will continue to be relevant long after it is created. This type of content is powerful but remember creating it requires time and energy. Aim for originality and value and be genuinely helpful and supportive.
1. Evergreen How-to Guides
Breaking down an issue that your audience hasinto bite-sized steps and educate your audience with genuine value. The key is to solve a real problem with a real solution.
2. How-to for Beginners
True beginner guides are difficult to find, because once we know something, it’s difficult to break it down for a Beginner. Make sure you break things down into the very basic steps.
3. How-to for Advanced Users
When your audience already has the knowledge and expertise, give them the next steps. These reveal high-level insights from a more advanced perspective.
The challenge of producing both beginner and advanced guides is how to present a lot of information. Three thousand or more words on any topic is difficult to take in and time is usually of the essence. Checklists are great as downloads or content upgrades.
5. Ideas and Resources
Ideas and resources turn on the creative lights back on. Your audience will love that they don’t have to do hours and hours of research to discover these ideas and resources for themselves.
6. Evergreen Encyclopedic Content
Create evergreen content around the history of your niche or product by building a glossary or producing an exhaustive “everything you need to know” list.
7. History of your Niche, Industry, or Product
Don’t make it boring, but there are always going to be people in your audience who want to know more about the industry. Be sure to add visual appeal and engaging content for this kind of content.
8. Best or Worst Practices for your Niche
Best-or-worst-practice lists aim to add value by solving problems and eliminating pitfalls.
9. Ultimate Guides
Words like “definitive” and “ultimate” get tossed around a lot. The luster may be wearing off, but the need for all-in-one content hasn’t gone away.
Evergreen content is best used for blog posts, digital downloads, and Ebooks. You can include evergreen content in sales funnels, initial emails, and as giveaways. With content that will stand the test of time, you're only limited by your imagination.
What magic will you create?