Content Planning and Strategy: you either love it or hate it. Here’s the thing: If you don’t have a plan and a way to execute that plan, how will you know when you get there? That's where these 6 secrets come in.
There’s also a silver-lining, too. YOU are your best business advisor, so you get to decide how you plan and strategize for your products, services, and business.
Here are the 6 secrets that my Inner Business Council gave me for planning and strategizing content.
First, let's get some basics out of the way...
What is Content Planning?
A Content Plan is what you are going to create. This could include blog posts, newsletters, courses, services, books, and social media. This is your vision on paper.
What is Content Strategy?
Content strategy is how you are going to get the content done and out into the world. Strategy is the umbrella under which all of your content marketing tools and tactics rest. This is your plan happening in real time.
1. Your Audience