Whether you're writing for your business or writing a book, it's important to develop your own unique voice, and it's not as difficult as you may think. The Internet is overrun with voices, and it can feel impossible to be seen and heard, especially in the early days
of your content writing journey. Defining your personal writing voice and style will help you grow more comfortable and confident in your work. As terms, voice and style are often used interchangeably, but there are subtle differences between them that needs to be explored for identifying your own voice and style.
Voice is the lens through which you write. It’s the sum of your experiences, values, beliefs, interests, personal preferences, and more. Your voice is the creative flavor of your writing. It’s the thread that weaves through each of your pieces. It can manifest within the genre you write, the audience you write for, the tone of your work, or
the themes you tackle, and more.
Your writing style is the unique way you use words to capture the reader’s attention. A writer’s style often manifests in the tone, word choice, and sentence structure, language, sensory details, and other elements of writing. A writing style can be casual and friendly, evocative and melodic, or even humorous with a dark undertone.
Getting to know your voice & style
Uncovering your voice and style as a writer can be tricky simply because they aren’t static concepts. Some elements of voice and style are natural, but others are shaped and molded through personal choice, preference, and experience.
Here are 8 tips for developing your creative identity:
1. Your Preferences. If you know what you like to write, at least in some way, shape, or form, do it! There are no wrong stories to tell.
2. Explore Your Experiences. This is the creative playground for writing for your business. As you write, don’t be afraid to add elements of the life you’ve lived. These are the experiences that molded your personal voice and style, and attracts readers to you.
3. Write About What You Love.
Whatever brings you joy is good fodder for your content writing. It also makes you unique. There are far too many writers who shy away from exploring their unique interests in the name of appealing to a wider audience. The truth is if you try to have everyone like your writing, you’ll end up having no one LOVE your work.
As you engage with audience, make a list of topics you love and work to include them in all of your content writing.
4. No Comparison Allowed.
Many writers struggle to identify and develop their creative identities because they’re too busy comparing themselves to others and emulating another writer’s voice or style that they admire. Look at what makes their work unique. If you can’t find the uniqueness, ask others to read your writing so they can tell you. Compare yourself
only to the writer you were yesterday.
5. Give Yourself Some Grace.
Voice and style aren’t developed overnight. Practice and improve your writing techniques. Unpack your Gremlins and know your writing is good enough. Simply let your writing develop as it will.